Tuesday, October 12, 2010

Textual Analysis:
Blink 182 have been a well established punk-rock band for the best part of fifteen years, their popularity in sub-cultured society and the mainstream society is second to none, and this is massively represented within the comedic"all the small things" video. The opening shot of the video shows the punk rockers walking from their own jet, in all white suits. Although mocking other artists who use this technique seriously, Blink 182 show themselves as being a dominant force in the music industry with this shot. The personal jet represents the wealth they have made from being successful within the music industry, it shows the power they hold and they luxurious lifestyle the live. Blink 182 are nothing like this in real life however they are tying to make a statement about other mainstream artists that are not that talented. The white suits shows success, it also mocks the squeaky-clean image some artists paint themselves as having.
The camera shot is taken from down low, looking up at the band giving them a larger then life image. This shows how powerful and dominant they are in the music industry. However this is not an image they are trying to paint for themselves, the scene is funny but to truly understand it the audience has to have seen the Backstreet Boy video "i want it that way" where the video opens with what is basically the exact same scene, from the plane, to the slow fade in, to the jet flying noise you hear right at the beginning of the track.
As the video kicks in, they are shown performing, surrounded by fanatical fans. Aswell as mocking the Backstreet Boys some more, it actually signifies the popularity and influence Blink 182 has all within the first 7 seconds. The scenes cut on the beat regularly, and the performance aspects of the video correspond with the music. The mise-en-scene changes as the scenes cut, from their mock costume to their usual, defining punk-rock image with the converse, and facial images. Including these conventional items of clothing help the video appeal the niche audience they are aiming their product at.
The black and white scenes of the band at the beach is a spoof of other music videos, mostly soppy, romantic videos. The front man of the band is also shown in a blonde wig and hot pants with the waves splashing on him. The shot is a long shot which represents looking at the girl from afar. This is a scene stolen from Britney Spears' song "Sometime" where Spears walks along a pier in the essentially the same costume. In that video we also watch a man with his dog at the beach, however blink 182 add comedy to it by having the mans pants ripped off by the dog. The sunset, laid on the sand with the waves in the background is also a convention of summer love stories. The sunset scene mocks Christina Aguilera song "Genie in a Bottle", taking the typical convention, then adding comedy through the missing tooth for instance. There are also dance scenes, completely mocking Britney Spears again. Stealing the white costume and slow, boring dance scenes she has in her track.

Blink 182 use this entire video to mock mainstream music, they take coventions from regular pop videos, for instance the man being poured with water as if he was under a water fall in a luxurious location, and adding their own comedic effect by having it really just being the water from a pipe being used to clean a coach.

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