Planning...
I have chosen to work with a partner to produce my music video
The song we have chosen is by Nelly and is called "Na NaNa Na"
The track is from a hip-hop orientated genre and is around four mintues long.





The song last for 4:12 seconds, however the track does not being until around 14 seconds into the video. We have chosen to keep this intro in our video adding our own scene.

Lyrics and Storyboard Shot Timings
"Na-Nana-Na"
(feat. Jazze Pha)
Kids Talking - 00:10
Stop talking - 00:13
[Jazze Pha]
Ladies and gentlemen! Ladies and gentlemen
This, is truly an event
Nelly Nel, Jazze Phizzle, Jazz Phiza-fel
(Na-nana-na, nana, nana, nana) Woooo-eee! - 00:25
(Na-nana-na, nana, nana, nana) Woo, woo, woo, oh boy! 00:27
(Na-nana-na, nana, nana, nana) Oh boy! Ohhh!
Hey, hey hey hey hey hey hey - 00:33

[Chorus: Nelly]
Well uh-huh, well uh-huh girl I'm parked outside 00:35
And you know that it's sittin on chrome, chrome (uh-huh)
Hey, I'm just lookin for a pretty young thang 00:41
that uh, I can take home (take home)00:43
Can we leave hurr (yeah) can we leave hurr (yeah) 00:46
Can we leave hurr (yeah) can we leave hurr - shorty can we
leave hurr (yeah) can we leave hurr (yeah)
Can we leave hurr (yeah) can we leave hurr (yeah)

[Nelly]
I'm throwin nuggets out the fellow I push to Carmello 00:57
Yellow on yellow flooded the band and the bezel 1:00
Hear me now! Oh, no, did you see the hue? 1:03
I took the Phantom to the Opera, same van roll through the ghetto 1:05
Can we leave hurr? Shorty need to make up her mind 1:08
I seen them niggaz over there, but they ain't takin my shine 1:13
Got 7 niggaz tryin to be me, out here breakin they spine
But they got 7 different levels for they make it to mine 1:15
I want you both shorty (oh) go get it crunk shorty (oh) 1:18
I see your A-T-L stamp and go' head and stomp shorty (oh)
I got that shake now, and don't be scared now 1:23
Cause we can come from the kitchen up to that bed now 1:26
Shit it ain't nuttin to a boss, I heat you like air off 1:28
It ain't nuttin, they ain't cuttin, they frontin, that's they loss 1:31
Cause the, 'Tics is good, and the van is paid off 1:34
And I done got so damn cocky I took that Band-Aid off

[Chorus] 1:39
Well uh-huh, well uh-huh girl I'm parked outside
And you know that it's sittin on chrome, chrome (uh-huh)
Hey, I'm just lookin for a pretty young thang 1:45
that uh, I can take home (take home)
Can we leave hurr (yeah) can we leave hurr (yeah) 1:50
Can we leave hurr (yeah) can we leave hurr - shorty can we
leave hurr (yeah) can we leave hurr (yeah)
Can we leave hurr (yeah) can we leave hurr (yeah)

[Nelly]
Uhhhhhhhh, picture perfect, I paint a perfect picture 2:01
Third album, same focus, my intent is to get richer 2:03
I'm with my dirty Jazze Phizzle, he yieldin that instrumental 2:06
Youse a cold-ass nigga on the track (SHO' NUFF!) 2:08
Man - I'm tired of poppin these bottles, tired of fuckin these models 2:11
I'm tired of these menage-a nights - yeah right (PSYCH!) 2:16
I was built for it, I got hip for it
I even got a little swagger in my limp for it
I done had, sex in the city plus sex in the country 2.22
You know - sex in the zoo di-rectly behind the monkeys 2.25
Hold up! Don't get me wrong, I'm lookin for Ms. Right 2.28
But tonight ain't the time, I'm lookin for right now 2:30
It's two-thousand-fo', I'm in a new home 2.32
Threw out the Bentley bought a Double R and kissin' doors 2:36
It's like I'm holdin on to permanent mistletoe, I think you been sittin low
I got a driver dirty, he come when the whistle blow 2:41

[Chorus]2:43
Well uh-huh, well uh-huh girl I'm parked outside
And you know that it's sittin on chrome, chrome (uh-huh)
Hey, I'm just lookin for a pretty young thang 2:50
that uh, I can take home (take home)
Can we leave hurr (yeah) can we leave hurr (yeah) 02:54
Can we leave hurr (yeah) can we leave hurr - shorty can we
leave hurr (yeah) can we leave hurr (yeah)
Can we leave hurr (yeah) can we leave hurr (yeah)

[Nelly] 3:05
(Na-nana-na) I'm smoother than you know 3:07
(Na-nana-na) Cadillac do's and bank rolls 3:09
(Na-nana-na) I simply go places you can't go 3:11
Ain't see me in no Linc', but you know that derrty in Brougham 3:13
I be on my (grind-na-grind-na-grind-na-grind) 3:16
With my money on my (mind-my-mind-my-mind-my-mind) 3:18
Plus I'm still in my (prime-my-prime-my-prime-my-prime)3:21
And we be smokin that (la-lala-lala-lala)3:24

[Chorus]3:26
Well uh-huh, well uh-huh girl I'm parked outside
And you know that it's sittin on chrome, chrome (uh-huh)
Hey, I'm just lookin for a pretty young thang 3:32
that uh, I can take home (take home)3:35
Can we leave hurr (yeah) can we leave hurr (yeah) 3:37
Can we leave hurr (yeah) can we leave hurr - shorty can we
leave hurr (yeah) can we leave hurr (yeah)3:39
Can we leave hurr (yeah) can we leave hurr (yeah)


(Na-nana-na, nana, nana, nana) - [repeat to fade]

The lyrics represent the artists way of life, aspects we have decided are going to influence the language, ideology and representation we are going to symbolise in our product, helping us to fully target our niche audience. We are not trying to spoof or imitate the song or video, however we are attempting to take ideas from the lyrics and the original videos mise-en-scene.
For instance, Nelly raps about exspensive cars throughout the song, representing the luxurious and wealthy life he lives, which appeals to his target audience, a tactic that we are hoping will help us appeal to the same.
The costume seen in the video is also conventional of black, american rappers.
Baggy t-shirts and jeans, exaggerated jewellery, hi-top trainers and baseball caps are all regular features of hip-hop orientated tracks, another aspect we are going to include in our product.
The speed of the video also compliments the pace of the song. The song is rather pace with a heavy beat in background, which parrallels the pace of cuts in the video.
This is another regular feature in hip-hop videos and another aspect we are going to incorparate into our music promo.
Despite many people being shot in the scenes, whenever the artist is involved he is the centre image of the shot. This symbolises Nelly as being the main focus of the track, giving the viewer the voyeuristic pleasure of watching him perform.
In our own video, our main actor or actors will also be consistently shown in the video as the main focus, representing to the audience that he, she or they are the most vital aspect of the image.