Tuesday, November 30, 2010

Digipak Analysis

What is a Digipak?
For one of the two anciallary texts i am going to create, i am going to produce a Digipak for my fictional artist from the video i have made.

Digipacks are a particular form of CD packaging, which are designed to flip open like a book or a leaflet. The way in which the Digipak opens who completely dependent on the design of the package, and the placment of its content.
For instance, if a Digipak was to open like a book, the actually disc would have to be place in the middle panel of the Digipak. However, placement to the right or the left panels of the Digipak would make the product open differently, as if like a leaflet.

Digipacks were first created by MeadWestvaco, with the name Digipak as a trademark. However, as the structure has become more popular in the sales and distribution aspects of the music industry, the term Digipak has become jargon in production.

This digipack is for an "Oasis" acoustic songs, picturing an acoustic guitar as the main image on the front of the case.
Each part of the digipack uses consistent colourings and texts, to compliment the front, the first thing a buyer would notice about the product. For example, there is a yellow stip placed to the left hand side of the back panel, showing the music institutions and record labels involved in the production of the album. The colour of the strip quite closely matches the colour of the guitar in the main image.
The disc is placed in on the far right panel, of the three paneled case
Like this for instance:

Having the disc placed to the left allows the consumer to be able to fold out the digipack, giving more room for images, song titles and possibly audience feedback from institutions like the "NME" for instance.

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